Customer Relationship Management (CRM) and Marketing Automation Software may seem like similar products, but they are different. While they are both business tools which help companies reach customers and build relationships with them, they function uniquely addressing different customer needs throughout the various stages of the consumer journey. Let’s compare and then delve into which […]
Business has changed amid the global pandemic, and no businesses have been more affected than small companies. As small businesses adjust to survive and thrive, CRM (Customer Relationship Management) platforms can help by streamlining operations, saving time and money, and guiding companies successfully into the future. While CRM technology can offer advantages for businesses large […]
The past year has been challenging for businesses in every industry. SaaS (Software as a Service), the software licensing subscription model, is no exception. Like most businesses, SaaS companies are seeking ways to increase referrals, and a successful customer referral program may offer the solution. The team at Perxi is ready to help with these […]