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CRM vs. Marketing Automation Software: How Do I Know Which My Business Needs?

March 23, 2021

Customer Relationship Management (CRM) and Marketing Automation Software may seem like similar products, but they are different. While they are both business tools which help companies reach customers and build relationships with them, they function uniquely addressing different customer needs throughout the various stages of the consumer journey.   Let’s compare and then delve into which […]

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CRM - Small Business operations

How a CRM Saves a Small Business Time and Money

March 9, 2021

Business has changed amid the global pandemic, and no businesses have been more affected than small companies. As small businesses adjust to survive and thrive, CRM (Customer Relationship Management) platforms can help by streamlining operations, saving time and money, and guiding companies successfully into the future. While CRM technology can offer advantages for businesses large […]

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