CRM Analysis: Salesforce’s Acquisition of Slack

January 7, 2021

One of the biggest tech stories of 2020 was the Salesforce year-end acquisition of Slack. Slack – which had once boasted that it would replace email – lost its market share when Microsoft aggressively released and distributed Microsoft Teams. And both insiders and outsiders evaluating Salesforce’s long-term prospects have stated that Salesforce will need to […]

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Customer Experience Measurement: What is it and How Can it Help My Business?

December 8, 2020

In these challenging times, customer experience measurement has to be a top priority for your business. Of course, you may find yourself wondering what exactly is customer experience measurement and how can it help with business success? You may also be asking, if it is so crucial to business, how do I implement it successfully? […]

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a well-maintained crm database is key to a successful business

Best Ways to Maintain a CRM Database

November 20, 2020

Your CRM database (customer relationship management) holds a host of valued information for your business, from prospects to faithful customers and more. The data within helps you increase prospect conversions, enhance your sales, and ensure customer satisfaction. With that in mind, you can understand why maintaining your CRM is crucial to your business and your […]

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