Your business wouldn’t be what it is today without your customers. That’s why it’s so important to show them you’re thankful. If you’re struggling to come up with ways to show your customers you’re grateful, consider one of the following ideas.
Engage With Them on Social Media
This is the 21st century and we are living in a digital world that orbits our smartphones. More apparent than ever, brands need to interact with customers on social media to foster relationships and identify a brand personality. In addition to the benefits of advertising on social media, brands can create a brand personality that posts updates and updates/comments on current events to stay at the front of customers minds.
In addition, using social media to notice your customers is VERY lucrative to creating trust and lasting relationships with your customers. By showing gratitude or responding to negative feedback or complaints, you are validating your customers and proving that your brand is relatable and human. Retweet their posts about your brand, share their pictures, and comment on their updates. Letting your customers know you’re listening to them online can go a long way toward thanking them for being there for you.
Host an Event
Show your special customers how much you care by inviting them to an exclusive event. This can include anything from a private tasting of new menu items at your restaurant to a holiday party at your store. Not only is this a great way to thank your loyal customers, it’s also the perfect opportunity to learn more about them. What better way to do market research than by actually talking to consumers themselves?
Start a Customer Loyalty Program
If you haven’t already created a customer loyalty or rewards program, now is the time to do it. Loyalty programs reward your customers with perks every time they come back to you, and customers put a high value on loyalty programs. In fact, 69 percent of consumers say their decision on where to shop is influenced by customer loyalty programs.
Some common examples:
- Airlines frequent flyer miles
- Points Based programs (i.e- Sephora’s Beauty Insider)
- VIP benefits clubs (Amazon Prime)
- Referral Programs
If you’re ready to start your own customer loyalty program to show your customers you’re grateful, contact Perxi today to learn how we can help.