A referral program is a great way to encourage shoppers who already love your product to spread the word for you. If you have a great program in place, but it’s not gaining the traction you want, try these tips for ramping things up.

Push Social Sharing

Social media is one of the most effective outlets for promoting referral programs. Nearly everyone has an account and unique circle of followers. Promote your referral program on social platforms like Facebook, Twitter, and Instagram, and you’ll instantly expand your reach. Give your customers unique referral links and one-click sharing opportunities to let more people know about your program.

Mention Referral Perks at Checkout

Many referral programs come with rewards systems that give customers points for certain activities. If your referrals system offers discounts, samples, free shipping, or other benefits to those with referral points, make sure you mention this at check out. You may just inspire your shopper to stop and refer a few friends for the extras that might come with their purchase.

Include It In Your Email Marketing

Make sure your email marketing materials always include a call to action to participate in your referral program. An eye-catching banner or inspiring blurb is a great way to engage your audience and encourage them to participate. Offer tips and tricks as well. Suggest posting before-and-after pictures of how a product works or recording tutorials to help friends break into a new type of crafting. Let your customers know how they can benefit from your referral program.

 

Promoting your referral program is key to achieving success with this popular marketing tactic. Don’t keep quiet about the referral opportunities that are available. If you want to learn more about how to get real referral success for your product line, check out the resources available at Perxi.