Extensive amounts of collective data show it’s worthwhile to launch a referral marketing campaign powered by your customers. People tend to trust recommendations from friends, whether those nods of approval come via face-to-face conversations, social media, or another place. However, to keep referral momentum going, you must reward the people who refer you. Keep reading to learn some enticing ways to promote referrals.

Give Cash Bonuses

Have you considered that your company’s employees may be great sources of referrals? Of course, the workers first have to know that a referral program exists. Once they do, spread the word about what’s in it for them.

One of the easiest rewards to give as an employer is a cash bonus if a person can prove he or she was directly responsible for bringing a new customer or employee to the establishment. You can even have separate line items on pay stubs dedicated to referral bonuses so people can track those earnings per pay period and across time.

Have a Friends and Family Sale

As the name suggests, a friends and family sales event encourages people who are already loyal customers to bring the people they know and all take advantage of respective discounts. Many bloggers announce details of such sales and give readers ideas about what to buy during the discount period. A friends and family sale is an incentive for customers who know and love you because it lets them save money plus urge friends to get linked with a beloved brand or product.

Offer Free Services

If you have a business that gives haircuts, babysitting, dog-walking services, or anything similar, think of ways to reward people with complimentary services in exchange for referrals. You can even come up with a catchy tagline such as, “Refer a friend and get your next appointment on us!”

Referrals can drive your business. To learn more about why they’re important and how to implement them, contact Perxi.